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Friday 10 May 2013

Event story of Vikrant Shukla at Amdavad National Book Fair 2013

Amdavad National Book Fair was held from 01st till 07th May 2013 at Gujarat University Convention Hall Drive-in Road, University Area, Amdavad.

One of the main attractions of the Book Fair was the “Author’s Interaction + Book Reading + Book Signing Session” with Vikrant Shukla. It was awaited by a number of people and as expected it was an action packed event. The Author came casually dressed, people meeting him for the first time were astonished to see a young writer. Dressed up in blue jeans, blue t-shirt, the author came with a casual look and that was complimented with his humorous approach. His Down to Earth personality won many hearts in no time.

Welcome speech was given by Parul Bhadoria, the Strategy Head of Mehta Publishing House. She looked gorgeous in a green sari, a typical Indian attire. Later, Vikrant came on the stage & grabbed the attention of the audience and started sharing the synopsis of his books, Call Centre An Inside Story & The Wrong Chase. As expected, the audience was mesmerized. 

One of them asked, “How is your book different from Chetan Bhagat’s One night a @ call centre?”  The response given was, “We should not compare these two books even though they are based on the common theme i.e. Call Centre. I have read Mr. Bhagat’s novel and I liked it, however I felt there were some realistic things missing. The call centres are not so easy to work at, life at a call centre is not a happy ride all the time, people can’t go out to have party and booze while they are on the shift. I have worked in the call centre industry for the past eight years and therefore wanted to present a realistic story. Mehta Publishing House showed their trust in me and the main appreciation came when you liked the book. The core difference between two books is that the latter is coming from the horse’s mouth”, this response was followed with a big round of applause.

The second phase of his session was about answering the questions asked by the audience. Gayatri Lodha, a 13 year old young writer (Author of Gayatri’s Math Tricks) asked, “What inspired you to write?” and the response given was, “It was due to my loneliness. I was never a party animal, I had nothing special to do over the weekends and I wanted to do something creative and I ended up penning up my thoughts on my laptop”, said Vikrant with a smile on his face.

Post the interaction with the audience, the team of Mehta Publishing House came back to their stall which was one of the most attractive stalls at the book fair. Vikrant met with a number of readers and signed copies of his books for them and his positive gestures and interaction was highly appreciated by everyone. His fans were happy and Vikrant met everyone who were waiting anxiously for his visit to their city. 

Something strange happened, when a young man approached Vikrant and asked, “Are you Vikrant? Do you remember that your interview was published on our website?” “Which Website, can you please help me recollect?” responded Vikrant. “Spectralhues”, replied that young man. “Oh, I remember…..” and the communication commenced. The young man whose name was Prashant Gandhi proposed Vikrant to be published on the front page of their monthly magazine “Moments”, Vikrant accepted the proposal.

One of the main attractions of the event were the imprinted mugs where a famous dialogue from Vikrant’s novel was mentioned with the logo of Mehta Publishing House, complemented with a smiling picture of Vikrant Shukla. It was gifted to people who visited the stall and to the winners of the interactive games held at the stall. Mugs were also given to people who bought books in bulk from the stall.

Mayor of Amdavad City, Mrs. Meenaxiben Patel visited the stall and had a candid discussion with the author. She was thrilled to see a young author doing so well in writing and was curious to know about his published and forthcoming books.

Overall the event was a super success.

The Team who made it possible for the Author Vikrant Shukla to meet his Gujarati fans were - 
Parul Bhadoria, Amol Joshi, Sagar and the team (Mehta Publishing House)

Vikrant explaining the synopsis of his books


Book Signing 

Arrival at the stall of Mehta Publishing House

Interaction with the audience

Interaction with the audience continued....

Vikrant talking about his forthcoming books

Answering the question asked by Gayatri Lodha (Author)

Interacting with the Mayor of Amdavad, Mrs. Meenaxiben Patel

Interacting with the Mayor of Amdavad, Mrs. Meenaxiben Patel

A picture clicked with Prashant Gandhi 

Team behind the scene, Left to Right  - Parul Bhadoria (2nd), Vikrant (3rd), Sagar (4th), Amol Joshi (5th)

Goodies on display at the stall

Best Sellers of Vikrant Shukla at the stall of Mehta Publishing House


** Photo Courtesy - Mehta Publishing House